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Write spectacular and compelling headlines

Write spectacular and compelling headlines

It’s a common rule, that when someone tells you to “surprise them” it’s the least that comes to your mind. The same goes for headlines as well, but that doesn’t mean you cannot write efficient headlines. Here’s a few tips on what to pay attention to.

  • Use keywords: just like in google search.
  • You can even use a free online keyword tool to see what short word combinations rock
  • Be brief and simple, limit the number of words in a headline to a maximum of 3-4 words
  • A good headline should be in the right place. Concentrate on the headlines of the key topics do not try to write something compelling on every single page.
  • Use catchy images where you feel they complement your presentation’s content.

Where to look for inspiration?

Where to look for inspiration?

Are you feeling stuck and you need to create a good PowerPoint presentation? Here is a few tricks on how to find the proper inspiration for you.

  • Check out the templates: the newer versions of PP is full of templates one better looking than the other. You will surely find something which looks good enough for you to get inspired. However we warn you never to use pre-defined templates. Use them only as a base when creating your own presentation.
  • Use the internet: look for PP presentations in your respective topic, it’s for sure you will find plenty. They will help you a big deal as to how to professionally put it together, what words you should use and how to use them and give you a good idea on how the presentation should look like.
  • Again, never copy or rework an existing presentation no matter where it comes from.

Where can I find good fonts?

Where can I find good fonts?

Good fonts are everywhere. You would be surprised as to how many new fonts are there right in front of you yet you still fail to use them because either you are lazy or your management wants you to stick with specific “evergreen” bulletproof font type. Let’s give you a few tips as to where the best font types are on the internet.

  • Word 2013 - you would be surprised how many new fonts Word has today. There are over a 100 fonts and about 80% of these are those which were never used or were never implemented in an Office package before.
  • Fotor and other online editors: If you haven’t tried this free photo editing online app, then it’s high time for you to do so. These are full of surprising fonts and some of them would just go great with PowerPoint presentation too.

Wake up the audience

Wake up the audience

This time around we would like to discuss the so-called ten minute rule and it’s correct use in order to wake the audience up from time to time.

  • There are two things to remember when it comes to a professional presentation. The whole presentation should not take more than twenty minutes.
  • Out of these twenty minutes, as per the ten minute rule, which says you should do something surprising or interesting to wake your audience up, you have two max three times to do something surprising or to engage your audience.
  • Use videos, gifs, and demonstrations or do a draft, ask questions hand out leaflets or questionnaires. Basically do anything to break the monotony of talking.

Use short phrases

Use short phrases

PowerPoint tends to be boring these days, therefore people tend to concentrate more on what to bring out of it and how to make the slides more telling and expressive. There are a few easy tricks for that, so let’s share some of these with you:

  • Stick with keywords, phrases, lists and bullet points – you will actually talk about all of them so there is no need to write them down in addition.

Short is sweet: Target words, calls for action especially when used with the proper images, icons or pictograms are worth more than one page full of text. Look for inspirations and examples of professional presentations on the internet and see how they are done.

Use shocking

Use shocking

This is always an interesting topic when it comes to presentations. Let’s see how and in what ways you are allowed to surprise or to shock your audience:

  • Remember, what’s funny to you may not be funny for others.
  • Only use shocking images, symbols, words in the positive sense.
  • The use of shockingly beautiful images or shockingly true statements is always accepted but you need to be on point with your timing: just like a good magician.
  • Check out presentations from the pros: we recommend life coaches like Tony Robbins. They are the kinds of presenters who you want to look up to because they know how to change the mood of the audience.

Use pictures instead of words

Use pictures instead of words

It has been statistically proved that our perception is primarily visual. This simply means that we understand the meaning of an infographic, picture, icon or pictogram way faster than we would read and understand any word. With keeping this in mind you may want to use pictures in your presentation. But how to use them the smart way?

  • Use pictures which make sense.
  • Check out all the infographics and pictograms which you may be able to use later on. There are various programs which are dedicated to infographics.
  • Don’t overload on infographics. We don’t want your presentation become just a bunch of images.
  • Use the correct timing and the correct measures when it comes to using pictures
  • Only use high quality images which are not copyrighted. Images with clear watermarks count as a huge fiasco in the realms of pro-presenters.

Use only high-quality images and clipart

Use only high-quality images and clipart

It is essential to use high quality images or clipart throughout your presentation for various reasons. Let’s provide you with a brief guideline on what to pay attention when choosing the images and how to choose the proper images for your PowerPoint presentation.

  1. If you choose image from stock ( freely available) photography make sure of the below factors
    1. The image is not overused: this is extremely common and should be avoided on all accounts
    2. The image is high resolution: people may view the presentation from further away, it should make sense to them too
    3. The image should have a direct relation with the content of the presentation

Use no more than 3 fonts on one slide

Use no more than 3 fonts on one slide

People don’t like to see more than 3 types of fonts on one slide but let’s emphasise that using more than one particular type of font is likely to be already out of line. There are so many other ways of differentiation which you can use instead of varying fonts.

The drawbacks of varying fonts include:

  • It disrupts the harmony of your presentation and will make it look bad
  • Each different font has its respective sizing which would make them look silly when featured together
  • Find alternate ways to emphasise your content: with size or with color or a simply underlining or bracketing is more than enough.

Use modern fonts

Use modern fonts

There are three overall types of fonts:

  • The evergreens : Arial, Times New Roman or Calibri are evergreen simply because they are neutral, easy to read and will go with any style or type of presentation
  • The new fonts: there are always new styles of fonts which get included in Office or other image editor’s library and some of them are really worth trying. If you want to get your hands on brand new fonts check out editors like Fotor. Make sure however you still use fonts which are easy to read.

The out of trend fonts: these went out of trend simply because they went overused. One of the best examples include fonts such as Comic Sans which clearly got overused in the name of being “funny” in presentations.

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